User Personas
User personas are fictional individuals created to represent a demographic of the consumers or users of a brand, product, website, or app. The persona makes it easier for employees, designers, developers, and anyone involved in marketing a brand to relate to the users and customer base of the brand so they can design and market to the customer more effectively. Research should be conducted to determine the traits best representing the demographics of the customer base the persona is designed to represent. I used the free version of xtensio.com to create the following personas, but a wide variety of software can be used.
Taco Bell Customer User Persona:
Adam Sona
Adam Sona is a young adult a bit strapped for cash who enjoys casual, low-cost, fast, and tasty food from Taco Bell.
Taco Bell Customer User Persona:
Lisa O'Connor
This is a user persona created to represent customers of Taco Bell. Lisa O'Connor is a young adult student who eats Taco Bell for convenience and uses maps applications or the website to find locations near her.
